In a world where fast fashion often overshadows craftsmanship, the jewellery industry is quietly returning to its roots. Today’s discerning consumers are looking beyond fleeting trends, seeking pieces that carry meaning, longevity, and a sense of personal connection. Across Europe, jewellery brands are embracing mindful production, artisanal skill, and storytelling—proving that luxury can still feel intimate, human, and responsibly made.
It is within this evolving landscape that KONI has carved out its own distinctive space—one built on family, finesse, and a deep respect for the art of jewellery making.
A Family Story Crafted in Vienna
Founded by Maria and Leszek KONIeczka, KONI is a Vienna-based family business shaped by boundless creativity, meticulous attention to detail, and unwavering determination. What began in November 1999 with the design of their first jewellery pieces soon became the foundation of a brand rooted in authenticity and heart. In 2000, the couple opened their first store in Vienna’s 3rd district, producing their designs in an in-house workshop—a hands-on approach that remains central to the brand even today.
As appreciation for their craftsmanship grew, so did the KONI family. In 2005, a second store opened in the heart of Vienna, welcoming a wider community of customers who resonated with the brand’s understated elegance and uncompromising quality.
Designing with Intention and Integrity
KONI stands for delicate, elegant, and high-quality jewellery. The majority of its collections are handcrafted in small quantities at the brand’s workshop on Landstraße, often resulting in unique, one-of-a-kind pieces. This limited production not only preserves exclusivity but also reinforces the brand’s commitment to conscious creation.
Materials used for in-house production are sourced from certified suppliers, ensuring both quality and responsibility. Jewellery pieces not crafted internally are thoughtfully curated from European designers who share KONI’s values. Between inspired design and ethical production, the brand chooses not to compromise—believing that true beauty lies in both how a piece looks and how it is made.
Growing Roots, Expanding Dreams
In November 2019, KONI reached a new milestone with the opening of its largest store in Wollzeile, located in Vienna’s historic 1st district. Today, Maria and Leszek are joined by their daughter Viktoria and a dedicated team, together running all three stores while continuing to nurture the brand’s vision.
Looking ahead, KONI aims to further strengthen its presence while staying true to its core values—expanding thoughtfully, exploring new designs, and continuing to inspire customers with refined, original jewellery that feels personal and timeless.
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